Culture With a New Twist

Art and culture lie at the heart of M Avenue, inspiring visitors, residents and office workers alike.
A striking new cultural destination is being created - the first of its kind in Morocco. It will feature both art exhibitions and immersive multimedia projections with amazing special effects, allowing tourists, residents and locals alike to learn in a virtual way about the history of Marrakech as well as the richness and diversity of the whole country of Morocco.

The central plaza and the main avenue itself will have lively creative spaces that will be home to innovative and striking art installations. There will also be an active artist-in-residence programme where both local and international artists will be invited to make M Avenue their new creative home.